The Opportunity

Fredericton, NB
Can work Remote
Sales and Business Development
Full-time - Permanent

Do you have a passion for student success? At The Learning Bar, we believe in every child's potential and in transforming children's lives. We are a global educational research company with over fifteen-years providing innovative solutions to schooling systems worldwide in pursuit of our vision to give all children the opportunity to thrive. As thought leaders in education, we are Canada's largest provider of educational solutions, reaching over one million children globally every year.


The Chapman Group is happy to support one of our amazing clients, The Learning Bar, in finding a Senior Sales Director to lead their sales team. The Senior Sales Director will help scale the business by doubling The Learning Bar's revenues, as the organization strives to reach 2 million children by 2025. The most senior member of a small sales team, this role is accountable and responsible for sales planning, business development, and driving sales results for the company. Most aptly defined as a 'player-coach', this role is responsible for meeting personal sales targets, while also coaching the sales team in their growth. This newly created role will appeal to seasoned sales professionals who have the desire to grow the company, coach a growing sales team, and establish proven sales systems and processes. The successful candidate will manage the full-cycle sales process and close deals within their respective geographic territories, with the ability to travel within Canada, the US, and internationally, as required.

Note: The Director of Sales may work remotely, or a hybrid work schedule (in the office, and at home based in Canada) depending on where they're located.

What you'll do


Daily activities are varied, and include:

· Building an energized and winning sales culture and collaborating effectively with key players.

· Focusing on motivating and inspiring your team, leveraging everyone's strengths and developing individuals into strong performers.

· When necessary, you will help your staff deal with prospects' pain points and help them overcome obstacles to closing a deal.

· Seeking opportunities to expand sales across products, and across territories, while continuing to grow a healthy pipeline.

· Because you are accountable for meeting or exceeding sales targets, you focus on implementing and contributing to the ongoing development of The Learning Bar's sales plan.

· Developing strong territory and account plans with sales and profits goals in line with the organization's strategic plan.

· Seeking information gathered by Client Success, collaborate with Marketing, and strategizing with others while fostering a culture of accountability, professional development, high performance, motivation, and success.

· Collaborating with Marketing on lead generation projects to ensure lead campaigns are prioritized and aligned with sales targets. This will ensure there is strong alignment, and that Marketing is able to support sales efforts in targeted regions and specific audiences.

· Recognizing the importance of the balance of long-term relationship-building, branding, sales and marketing initiatives as well as immediate revenue generation campaigns.

What you'll need


· You have a diploma from an accredited university or college in marketing, business administration, or a relevant field.

· You are a sales leader with over 10-12 years progressive sales experience with minimum of 5 years of mentoring and managing a sales team.

· Challenges excite you! You have a solid track record of growing sales and getting great results.

· You come to this role with maturity and a desire to make a difference.

· You are flexible, enthusiastic, and have a strong aptitude for technology, account management and CRMs. You have an understanding of how to effectively plan and grow key accounts and are able to mentor others as they develop these skills.

· You are self-motivated, with strong interpersonal skills, and you work well with others.

· You are well organized.

· You will be given preference if you have US/international sales experience, or experience within the Education or EdTech industry.

· You have a valid passport and driver's license, and the ability and willingness to travel.

· The successful candidate is required to provide a criminal record check.


The total salary range for this role is between $80,000-$140,000, is comprised of the base salary + a variable pay component that includes commissions and accelerators. The range is commensurate with qualifications and experience.

*A complete list of objectives, role responsibilities, and qualifications will be provided to those candidates selected for an interview.

We're looking for

Core Skills

Collaborative Leadership Organizational Effectiveness Professional Mentoring Relationship Management Sales Management Strategic Communications Strategic Sales Team Leadership

A little bit about us

The Chapman Group

Are you interested?

Work With Us

At The Learning Bar we offer a flexible work environment where the strengths of the individual are recognized and leveraged. Our Canadian headquarters are in Fredericton, N.B. Employees may work remotely, or a hybrid work schedule (in the office, and at home based in Canada). In addition to a competitive base salary with variable compensation, we offer a comprehensive benefits package that includes a flexible vacation plan. We are proud to take an active part in ensuring you have what you need to perform at your best.