The Opportunity

Fredericton, NB
$43,596 - $54,493 / year
Competition Number: #001-24.25

Closing Date: May 21, 2024 at 4:00 PM


Student Recruitments' mission is to be the best at finding prospective students of all ages everywhere, and convincing them of the value of UNB's programs, research, scholarships, and services to improve their future.


Full-time | Continuing | Fredericton| On-Campus

Standard Work Hours: Mon - Fri | 8:15 am - 4:30 pm | 36.25 hours per week

Additional Working Conditions:

  • Occasional evening and weekend work required.
  • Occasional travel required between UNB's Fredericton and Saint John campuses.

Salary Range: $43,596 - $54,493 per annum


Reporting to the Manager, Communications and Conversion, the Marketing Officer is responsible for the development and execution of a holistic marketing strategy that involves all recruitment tactics (i.e.. publications/collateral and advertising programs) designed to attract and recruit domestic and international students to UNB. The Marketing Officer will work closely with other members of the student recruitment marketing team, as well as with Strategic Communications & Marketing, the Registrar's and Admissions Offices, and Faculties and Departments on both campuses.

  • Produce an annual suite of offline recruitment tools for both domestic and international recruitment geared towards helping reach recruitment targets.
  • Provide graphic design services for the recruitment units and Undergraduate Awards including layouts for print ads, flyers, posters, invitations, presentations, infographics, and other marketing tools.
  • Coordinate, implement, track and report on all student recruitment publications/collateral production, including monitoring proofs and quality control.
  • Work closely with external marketing agencies and other suppliers and responsible for content proofing and editing.
  • Assist the Digital Strategist and other recruitment marketing team members with the development and execution of Recruitment's Digital and Marketing Recruitment Strategy which includes social media, web presence, email marketing, digital ads, etc.
  • Design, edit, and proof all in-house led projects and will source the printing of all projects directly with suppliers.
  • Provide feedback on the annual Recruitment Strategic Plan
  • Liaise with relevant internal stakeholders such as Faculties and Strategic Communications & Marketing Office, participating in the UNB Marketing and Communications (MAC) Group.
  • Assist in the development of, and participate in, innovative recruitment initiatives/events both on and off campus.
  • Keep abreast of changes in programs, policies, faculty, facilities and student services on both campuses as well as industry standards and practices.
  • Monitor competitors to maintain a current understanding of competition in the marketplace.
  • Sit on various university committees as required.

University degree, supplemented by two years' direct experience (or suitable equivalent combination of education and experience) in marketing, graphic design, publication production and project management.
Experience with graphic design for digital marketing and/or print projects is required.

Additional Strengths

  • High level of competency required in Adobe Illustrator and/or Adobe InDesign.
  • One year of print production experience strongly preferred.
  • Excellent copywriting skills with the ability to deliver top-quality written communications to a wide variety of audiences and across multiple channels.
  • Excellent administrative and organizational skills including the ability to time manage, print deadlines and to work under pressure.
  • Proficiency in Microsoft Excel and Word.
  • Good existing knowledge of UNB and its program offerings is considered an asset.

A little bit about us

University of New Brunswick

The University of New Brunswick employs more than 3,200 full- and part-time staff, including faculty, support staff and students. UNB values people and we have proudly been named as one of Canada's Top 100 Employers for 2024 and one of Atlantic Canada's Top Employers for 2023.

UNB is situated on the unceded territory of the Wolastoqiyik and Mi'kmaq peoples along the banks of the beautiful and bountiful Wolastoq river, a region recognized worldwide for its natural beauty. UNB is a comprehensive university with a long history of excellence in teaching and research.

Are you interested?

Work With Us

UNB offers a large variety of benefits for employees, including a full pension, a minimum of three weeks of vacation annually, the Employee and Family Assistance Program (EFAP), and dental, life, and health insurance.

This position is part of the PSAC, Local 60551 employee group and falls under the PTSU Collective Agreement.

The University of New Brunswick and PSAC/PTSU Local 60551 are committed to employment equity and fostering diversity within our community and developing an inclusive workplace that reflects the richness of the broader community that we serve. The University welcomes and encourages applications from all qualified individuals who will help us achieve our goals, including women, visible minorities, Aboriginal persons, persons with disabilities, persons of any sexual orientation, gender identity or gender expression. Preference will be given to Canadian citizens and permanent residents of Canada.

We thank all who apply; however, only those selected for an interview will be contacted.