Discover

The Opportunity

Halifax, NS
Marketing and Advertising
Experienced
Full-time

Dash Hudson works with the world's most important companies to share photos and videos that people care about. Our marketing platform provides brands with a one-stop solution to get deep insights on their performance, create and discover content, predict performance, distribute to owned, influencer, and paid channels, measure and monetize. 

As the Product Marketing Manager, you will work closely with our incredible development, sales, and marketing teams as well as our customers, to successfully launch, position and differentiate our existing and new solutions.

What you'll do

Responsibilities

Product Positioning

  • Assist with establishment of the positioning for each product. Create, develop and refine benefit statements, proof points and differentiation for individual products and product packages.
  • Work with the product marketing, executive team, product, and sales management teams to analyze current product strengths, weaknesses, opportunities and threats, and create plans for improvement.

Competitive Analysis

  • Maintain research on new and existing competitors for internal competitive assessment.
  • Contribute to the analysis and the education of Dash Hudson internal teams on the competitive landscape.

Team Support

  • Gather and record churn data. Assist with the creation of sales and customer success tools: decks, web content, case studies, feature documentation, team training, and others. Help execute the Product Marketing strategy.

Product Launches

  • Successfully manage the formal internal and external launch of new products and upgrades to existing products/applications.

Thought Leadership

  • Article writing and blogging to establish Dash Hudson's position as a leader on key industry topics.

What you'll need

Qualifications

  • Experience in digital marketing, product development, and market research.
  • Excellent written communication with attention to consistency and detail.
  • Ability to understand and operate in a fluid environment with ever-changing market dynamics and a fast-moving product roadmap.
  • Ability to independently manage a multi-layered project from start to finish.
  • Ability to manage competing priorities and work against tight timelines.
  • Ability to communicate clearly and build relationships with internal teams.
  • Proven experience supporting diverse teams.
  • 3-5 years experience in a relevant marketing or sales role.
  • Knowledge of enterprise marketing software market.

We're looking for

Core Skills

Collaboration Highly-organized Product Marketing Team-oriented Verbal and Written communication skills Product positioning

A little bit about us

Dash Hudson

The only tool you need to outsmart social 📈
Dash Hudson is a social media management platform that equips brands with intelligence and speed to stay ahead of the curve. Through its sophisticated cross-channel insights and workflow tools, Dash Hudson enables brands to create content that entertains, engages and drives consistent business results. To discover how Dash Hudson is empowering brands to outsmart social, visit dashhudson.com.

At Dash Hudson, you will be given the opportunity to take risks, learn, and grow your career. You'll be joining a talented, hardworking team with leading policies and practices recognized as a top employer in Canada.

Are you interested?

Work With Us

We believe in building great products that solve real problems for marketers, and being unabashed about our unique ability to be the best at what we do.

We believe that mutual support among the team, and a willingness by all to figure out the seemingly impossible are what propels us forward.