University of New Brunswick

Closing Date: January 25, 2024 at 4:00 PM

RECRUITMENT & ENROLMENT

Student Recruitments' mission is to be the best at finding prospective students of all ages everywhere, and convincing them of the value of UNB's programs, research, scholarships, and services to improve their future.

WHAT WE OFFER

Full-time | 3-Year Term | Fredericton | On-Campus

Standard Work Hours: Mon - Fri | 8:15 am - 4:30 pm | 36.25 hours per week

Salary Range: $43,596.00 - $54,493.00 per annum

YOUR FOCUS

Reporting to the Manager of Communication & Conversion, the Outreach, Communication & Recruitment Officer manages and executes faculty-focused recruitment communication plans to attract, recruit, and convert domestic and international students (undergraduate and graduate). This position works closely with all of Student Recruitment and faculties on both campuses.

• Collaborate with faculties to develop informative and engaging content for digital, social, email marketing, and print campaigns.
• Complete monthly outreach with faculty to keep abreast of changes, faculty updates, opportunities, and new initiatives.
• Collaborate with members of the Student Recruitment team to ensure that all UNB programs are being highlighted and represented in ways relevant to key stakeholders.
• Collaborate with the Communication & Conversion team on the development of creative assets.
• Curate content for DiscoverUNB News and automated faculty campaigns.
• Assist in the building and monitoring of communication campaign workflows within CRM Recruit.
• Assist in the maintenance and development of recruitment-owned faculty and program web resources.
• Conduct regular content audits of program pages and write new web content.
• Assist in organizing all faculty-based events within Student Recruitment's Fall, Winter, and Spring event series.
• Assist in developing and implementing a coordinated conversion strategy between Student Recruitment and faculties.
• Research other universities and maintain an understanding of competition in the marketplace.
• Keep abreast of industry standards and practices. Monitor competitors to maintain a current understanding of competition in the marketplace.
• Other duties as assigned.

WHAT YOU BRING

• A University Degree in a related field, such as Communications, Marketing, etc.
• 1 - 2 years of experience in marketing, graphic design, publication production, project management, or a related field.
• A combination of education and experience may be considered.

Additional Strengths

• Experience with digital marketing and good knowledge of some or all the following software/technologies is considered a strong asset: web content management system, graphic design, HTML, Social Networks (ex. Facebook, Instagram, Snapchat, Twitter, etc.), and Google Analytics.
• A good knowledge of UNB and its program offerings is considered an asset.
• Ability to work effectively on cross-function and virtual teams; able to work independently as well.
• Excellent copywriting skills. Able to deliver top-quality written communications to various audiences and across multiple channels.
• Able to prioritize multiple projects effectively, manage time, and work under pressure.
• Strong organization and administrative skills.
• Excellent interpersonal skills, tact, diplomacy and professionalism. Able to liaise with a variety of stakeholder groups. Strong customer service orientation.
• Strong computing skills and experience with Microsoft Office Suite and Adobe Creative Suite.