Discover
The Opportunity
Moosehead Breweries Limited is Canada's last-major brewer still owned by Canadians. Headquartered in Saint John, New Brunswick, the company has been operated by the Oland family since it was established in 1867.
We are currently recruiting for a National Sales Training Manager to lead the development and execution of our national sales training strategy. This position can be performed remotely from within Canada and will report to the Director of National Sales.
The successful candidate will be responsible for building sales capability across the organization by developing and executing training programs that support our commercial priorities, strengthen selling skills, and improve sales execution. This role will work closely with Sales Leadership, Human Resources, Marketing, and other cross-functional teams to identify capability gaps and develop practical, field-focused solutions. The National Sales Training Manager will also provide leadership and direction to Divisional Trainers and ensure consistency in training, onboarding, coaching, and development across the country.
What you'll do
Responsibilities
- Develop and execute a national sales training strategy aligned with business and commercial objectives
- Partner with Sales Leadership to identify capability gaps and translate business priorities into actionable training and development initiatives
- Lead the development and continuous improvement of national sales training programs, content, tools, and resources
- Lead and support Regional Managers to ensure consistent execution of field training, coaching, onboarding, and national training priorities
- Own and continuously improve the national sales onboarding experience to ensure new employees have the knowledge, skills, and tools required to be successful
- Deliver engaging classroom, virtual, and field-based training focused on sales processes, selling skills, negotiation, portfolio selling, market management, and business development
- Partner with Sales Leaders to support the development of high-performing employees and managers through coaching, field observation, and targeted development initiatives
- Use field insights, sales data, and business performance information to identify training opportunities and measure the effectiveness of training programs
- Collaborate with Marketing, Brand, Human Resources, Finance, and other business partners to ensure training supports national priorities and is aligned with the needs of the business
- Lead training initiatives and support national sales meetings, regional meetings, leadership meetings, and other key business events
- Promote continuous improvement, challenge the status quo, and introduce new training techniques and approaches that enhance sales capability
What you'll need
Qualifications
Minimum 5 years of progressive experience in Sales, Sales Training, Learning & Development, CPG, Beverage, or a related industry
Proven experience developing and delivering effective sales training programs
Strong understanding of sales processes, selling skills, coaching, and field execution
Proven ability to influence and collaborate with Sales Leadership and cross-functional stakeholders
Strong facilitation, presentation, communication, and relationship-building skills
Demonstrated ability to coach and develop individuals and teams
Strong strategic, analytical, problem-solving, and decision-making skills
Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines
Strong business acumen and ability to connect training initiatives to business performance
Post-secondary degree in Business, Marketing, Education, Human Resources, or a related discipline
Experience within the beer, beverage, CPG, or consumer products industry is considered an asset
Additional Information
- You can expect to travel up to 70% of the time in this role within Canada and the United States.
A little bit about us
Moosehead Breweries Limited
Moosehead Breweries is the last major brewery in Canada still owned by Canadians. Headquartered in Saint John, New Brunswick, the company has been led by the Oland family since 1867. What makes Moosehead so unique is that when challenges arise, we face them head-on. At Moosehead we're a team of doers. We believe that obstacles are opportunities to show the world what you're capable of. We exist to reawaken and reward the courage to go after what's difficult.
Are you interested?
Work With Us
What can you expect from us?
Respect. We treat all employees with respect at Moosehead, after all, respect is one of our core values.
What we offer:
- Benefits package including a highly rated Health, Dental, Vision and an Employee Assistance Program
- Leadership Accelerator Program
- An annual Wellness Reimbursement program
- Maternity/Paternity Leave program
- Beer Voucher Program
- Mobile Allowance
Qualified applicants are invited to submit their cover letter and resume by end of day on September 22nd, 2026.
As a national, family-owned business, we are striving to build an equitable, diverse and inclusive team that best represents the wholesome values of Canada. If you require accommodation through the recruitment process, please advise within your Resume or Cover Letter.
Moosehead Breweries greatly appreciates the interest of all applicants; however, only selected candidates will be contacted.