Mount Saint Vincent University

Reporting to the Associate Vice-President, University Relations, the Manager, Communications and Marketing provides strategic advice to build and protect the reputation and brand of Mount Saint Vincent University. The role leads a number of communications and marketing strategies, including the annual student recruitment marketing strategy, digital strategy (website and social media), and brand strategy, as well as provides advice on media relations and issues management with the purpose of assisting the University in sharing information; building awareness, understanding and support for University initiatives; and recruiting and retaining students, faculty and staff. This role is also responsible for ensuring print and digital communication is accessible, and that an EDIA lens is applied across all channels and platforms. The responsibilities of this position are deadline-driven and the work is complex, given the range of internal and external stakeholders, competitive recruitment environment and quickly changing nature of the primary target audience (students), and shifts in communications and marketing approaches and trends.

As the ideal candidate, you have an undergraduate degree in public relations, communications or marketing and a minimum of five years of related work experience in marketing, communications, social media, and project management and measurement. You have superior interpersonal and communications skills.

You are a creative and motivated team player and independent thinker, with an interest and experience in marketing, online communications and social media. You have strong writing, editing and project management skills, including experience in budget management and measurement against objectives. You have a proven ability to build effective relationships with internal and external stakeholders and expertise in working with agency partners to achieve results. You also have experience in managing projects and staff as this role has a direct report

The ideal candidate has demonstrated proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop), Microsoft Office applications (Word, Excel, Publisher, PDF), and social media. Previous experience with website content management systems, Google Analytics, social media measurement and key performance indicators reporting is considered an asset.

You are comfortable managing multiple requests and collaborating with clients and stakeholders to develop solutions. You are committed to continuous improvement, are results-oriented and always anticipate what's next.

Recognized as a leader in distance and experiential learning, and based on a strong tradition of social responsibility, Mount Saint Vincent University takes a personalized approach to education to nurture socially responsible global citizens. Founded in 1873, the Mount has been nationally recognized for having one of the lowest student-to-professor ratios, for providing students early access to valuable research opportunities, for its legacy in the advancement of women, and for facilitating critical advancements in food security, healthy aging, literacy, and childhood development. The Mount believes that our people are our foundation and our relationships are built on respect and accountability. Please visit www.msvu.ca to learn more about us.