The Opportunity

Saint John, NB | Fredericton, NB
Competition Number: 290-23.24

Closing Date: April 15th, 2024 at 4:00 PM

The Strategic Communications & Marketing Office (SCM) plays a significant role in supporting the university's strategic vision, direction, and mission. It is a bi-campus team responsible for advancing and elevating UNB's reputation through insight-focused and performance-driven brand leadership, communications, marketing, public relations, creative services, media relations and issues management.


Full-time | Continuing | Bi-Campus | Hybrid

UNB is committed to ensuring employees can maintain a healthy work-life balance. As such, we are proud to support a hybrid work approach, which includes flexible hours and work-from-home options.

Standard Work Hours: Mon - Fri | 8:15 am - 4:30 pm | 36.25 hours per week

Additional Working Conditions:

  • Regular travel between campuses is required.

Salary will be commensurate with qualifications and experience.


Reporting to the Associate Vice President, Strategic Communications & Marketing, the Director of Communications is an active participant and leader in the development, deployment, reporting and optimization of the Strategic Communications & Marketing Office activities, strategies and campaigns.

  • Lead, mentor, coach and counsel a bi-campus team of communications professionals.
  • Actively participate in planning, deploying, reporting, and optimizing of the SCM Office's overarching strategic plan and related campaigns, programs, and activities in partnership with the AVP, Strategic Communications & Marketing and Director of Marketing.
  • Collaborate with the Director of Marketing to align and integrate the communications and marketing teams' mandates, activities, workflows, and processes.
  • Implement insight-focused and performance-driven institutional communications strategies for internal and external audiences to enhance the visibility and reputation of UNB.
  • Work collaboratively with other unit leaders at UNB to develop audience-centric communication strategies.
  • Contribute to the reputational risk management of the university by leading, developing, implementing, and optimizing UNB's crisis communications and issues management response.
  • Proactively advise to mitigate issues, manage crises and monitor emerging issues for reputational impact to recommend and prepare appropriate responses.
  • Execute and support the development of the President's communications to preserve, protect and build the reputation of the university and the President with key internal and external stakeholders.
  • Oversee the development of institutional public and media relations strategies to increase awareness of the university at the local, regional, national, and international level.
  • Ensure performance evaluation systems are in place to monitor and report on the impact and progress of communications activities.
  • Act as a trusted advisor to the AVP, Strategic Communications and other senior leaders.
  • Act as the office's lead writer, editor, and final approver.


  • Masters degree in Public Relations, Marketing, Communications, Journalism or related field.
  • Minimum of 10 years direct experience enhancing organizational reputation within a demanding and complex communications environment.
  • Minimum of 5 years experience managing, mentoring and developing teams.
  • An equivalent combination of education and experience may be considered.

Additional Strengths

  • Strong collaboration and consensus-building skills.
  • Demonstrated ability working with diverse internal and external stakeholder needs and priorities.
  • Experience managing communications teams within complex organizations.
  • Knowledge and understanding of current and emerging industry requirements and practices in communications.
  • Excellent written and editing skills.
  • Detail oriented with excellent time management and organizational skills.
  • Expert in defining and implementing standardized communications processes and policies.
  • Confident working with senior leadership of an organization.
  • Strong strategic planning skills.
  • Demonstrated project management skills.
  • Highly organized and able to deliver priorities in a fast-paced environment.
  • Excellent presentation, negotiating and conflict resolution skills.

Look for yourself

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A little bit about us

University of New Brunswick

The University of New Brunswick employs more than 3,200 full- and part-time staff, including faculty, support staff and students. UNB values people and we have proudly been named as one of Canada's Top 100 Employers for 2024 and one of Atlantic Canada's Top Employers for 2023.

UNB is situated on the unceded territory of the Wolastoqiyik and Mi'kmaq peoples along the banks of the beautiful and bountiful Wolastoq river, a region recognized worldwide for its natural beauty. UNB is a comprehensive university with a long history of excellence in teaching and research.

Are you interested?

Work With Us

UNB offers a large variety of benefits for employees, including a full pension, a minimum of three weeks of vacation annually, the Employee and Family Assistance Program (EFAP), and dental, life, and health insurance.

This position is part of the non-union Administrative, Professional and Technical (APT) group.

The University of New Brunswick is committed to employment equity and fostering diversity within our community and developing an inclusive workplace that reflects the richness of the broader community that we serve. The University welcomes and encourages applications from all qualified individuals who will help us achieve our goals, including women, visible minorities, Aboriginal persons, persons with disabilities, persons of any sexual orientation, gender identity or gender expression. Preference will be given to Canadian citizens and permanent residents of Canada.

We thank all who apply; however, only those selected for an interview will be contacted.