University of New Brunswick

Closing Date: April 15th, 2024 at 4:00 PM

STRATEGIC COMMUNICATIONS & MARKETING
The Strategic Communications & Marketing Office (SCM) plays a significant role in supporting the university's strategic vision, direction, and mission. It is a bi-campus team responsible for advancing and elevating UNB's reputation through insight-focused and performance-driven brand leadership, communications, marketing, public relations, creative services, media relations and issues management.

WHAT WE OFFER

Full-time | Continuing | Bi-Campus | Hybrid

UNB is committed to ensuring employees can maintain a healthy work-life balance. As such, we are proud to support a hybrid work approach, which includes flexible hours and work-from-home options.

Standard Work Hours: Mon - Fri | 8:15 am - 4:30 pm | 36.25 hours per week

Additional Working Conditions:

• Regular travel between campuses is required.

Salary will be commensurate with qualifications and experience.

YOUR FOCUS

Reporting to the Associate Vice President, Strategic Communications & Marketing, the Director of Communications is an active participant and leader in the development, deployment, reporting and optimization of the Strategic Communications & Marketing Office activities, strategies and campaigns.

• Lead, mentor, coach and counsel a bi-campus team of communications professionals.
• Actively participate in planning, deploying, reporting, and optimizing of the SCM Office's overarching strategic plan and related campaigns, programs, and activities in partnership with the AVP, Strategic Communications & Marketing and Director of Marketing.
• Collaborate with the Director of Marketing to align and integrate the communications and marketing teams' mandates, activities, workflows, and processes.
• Implement insight-focused and performance-driven institutional communications strategies for internal and external audiences to enhance the visibility and reputation of UNB.
• Work collaboratively with other unit leaders at UNB to develop audience-centric communication strategies.
• Contribute to the reputational risk management of the university by leading, developing, implementing, and optimizing UNB's crisis communications and issues management response.
• Proactively advise to mitigate issues, manage crises and monitor emerging issues for reputational impact to recommend and prepare appropriate responses.
• Execute and support the development of the President's communications to preserve, protect and build the reputation of the university and the President with key internal and external stakeholders.
• Oversee the development of institutional public and media relations strategies to increase awareness of the university at the local, regional, national, and international level.
• Ensure performance evaluation systems are in place to monitor and report on the impact and progress of communications activities.
• Act as a trusted advisor to the AVP, Strategic Communications and other senior leaders.
• Act as the office's lead writer, editor, and final approver.

WHAT YOU BRING

• Masters degree in Public Relations, Marketing, Communications, Journalism or related field.
• Minimum of 10 years direct experience enhancing organizational reputation within a demanding and complex communications environment.
• Minimum of 5 years experience managing, mentoring and developing teams.
• An equivalent combination of education and experience may be considered.

Additional Strengths

• Strong collaboration and consensus-building skills.
• Demonstrated ability working with diverse internal and external stakeholder needs and priorities.
• Experience managing communications teams within complex organizations.
• Knowledge and understanding of current and emerging industry requirements and practices in communications.
• Excellent written and editing skills.
• Detail oriented with excellent time management and organizational skills.
• Expert in defining and implementing standardized communications processes and policies.
• Confident working with senior leadership of an organization.
• Strong strategic planning skills.
• Demonstrated project management skills.
• Highly organized and able to deliver priorities in a fast-paced environment.
• Excellent presentation, negotiating and conflict resolution skills.