The Opportunity

Moncton, NB | Halifax, NS | St. John's, NL | Charlottetown, PE
Marketing and Advertising
$58,296 - $87,444 / year
Competition Number: 03-2508

Work Arrangement: Office or Hybrid

Atlantic Lottery (AL) are seeking a Digital Product Specialist. As a Digital Product Specialist, you will be responsible for supporting the product development effort that turns the product and platform visions into actionable and valuable delivery. You will support cross-divisional teams through all stages of the product lifecycle in building the next iteration of our market leading web and mobile platforms by helping turn the product/platform vision into an actionable backlog. You will work closely with the IT teams to advocate for the players' needs and support the adherence of best practices and continued evolution of our Digital properties to delight and engage our players. Also, working closely with the Product Managers and other business owners to understand how to help drive continued growth in our channel by supporting the areas of growth and opportunity.

Posting Closes: July 29, 2024

  • Expected Salary Range: $58,296 - $72,870 - $87,444
  • Our typical hiring range will be +/- of the midpoint shown above
  • Factors influencing this decision include qualifications and market conditions for the role

What you'll do


Player Experience: Complete the definition of all features and support product development, in partnership with development, architecture and various other stakeholders.

Understand our players and market: Communicate our players' needs to all teams by turning player pain points and desires into actionable user stories and requirements.

Strategy: Play an active part in executing our vision, strategy and roadmap that meets player needs and delivers strong returns against corporate priorities. Execute prioritization processes that ensure the delivery of improvements that delight the player.

Assess business value: Support the assessment of features, functionality and business opportunities. Complete the proper prioritization of projects and the product backlog against established value metrics.

Optimize: Research and analyze feedback from players and stakeholders and provide feedback to our UX and Product Management teams. Monitor our performance against key metrics to identify customer pain points and best opportunities for growth. Live a culture of continuous improvement.

Lead and Collaborate: Be a champion for and back-office platforms. Bring the product vision to life and inject passion and energy into our projects. Build and maintain effective, collaborative relationships throughout the organization. Gain an understanding of the technical complexity affecting our digital properties.

What you'll need


Education and Experience:

  • Diploma and/or Bachelor degree in commerce, marketing or related field.
  • 2+ years of marketing experience or similar role.
  • Strong technical and analytical skills required.
  • Understanding of information systems and/or web/eCommerce sites.
  • Must be 19 years of age or older to apply.
  • Must reside in Atlantic Canada.

Professional Skills:

  • Experience growing in a fast-paced, high growth environment, with the ability to adapt to evolving priorities, resources, and business needs.
  • Strong analytical skills and proven experience with data-driven automation and insights.
  • Strong communication skills and experience working with large, cross-functional teams.
  • Comfortable and confident working with both the technical and business sides of an organization.
  • Strong communication skills to interact with both internal and external stakeholders.
  • Technical enough to understand implementation processes and be capable of wading into the details but can also drive from the business aspect.
  • Ability to gather and impactfully present problems and solutions.
  • Support the team in maintaining a portfolio-oriented product approach for balancing bold, high-upside bets with quick wins.


  • Experience monitoring and analyzing digital properties/platforms and performance metrics, generating reports and insights.
  • Experience in product definition and business roadmaps with proven experience, using datasets to drive business decisions for a set of products, tools, or services.
  • Agile Development and Waterfall methodologies (Scrum) and other IT delivery methodologies.
  • Funding, verification, authentication systems or Fraud controls.
  • Project and UX software (JIRA, etc.).
  • Experience as a Product Owner on Mobile App Scrum Team and/or Web Content Management System (WCMS) Scrum Team.

AL Benefits:

  • Extended health coverage that includes medical, dental, and vision.
  • Basic life insurance, disability, and wellness programs.
  • Defined Benefit Pension Plan.
  • Three weeks of vacation annually (pro-rated) and 13 paid statutory holidays. Plus, we have a vacation purchasing program.
  • Flexible Workplace Arrangements.
  • Three personal leave days per year.
  • Two volunteer days per year.
  • Career advancement opportunities.

Recruitment Process: The last couple of years has accelerated change across our workplace, including our hiring practices! As a result, throughout your application process, you may be asked to connect with us virtually, and may not be required to meet in-person. All interviews are conducted in English, our working language, unless otherwise stated.

Internal Employees: Internal Employees interested in this opportunity must be in "good standing," which includes meeting expectations on their last performance review. Performance improvement plans, disciplinary action, attendance, mandatory training, and other performance related items will also be taken into consideration when determining the applicant's "good standing" status.

Eligibility to Work in Canada: As applicable, candidates must have acquired all required work permits/visas and other authorizations and otherwise be eligible to work in Canada at the time any offer of employment is made by AL. It is the sole responsibility of the candidate to obtain all required work permits/visas and other authorizations.

A little bit about us

Atlantic Lottery

Our players have been having fun and "dreaming big" since 1976 when Atlantic Lottery started offering lottery games on behalf of the governments of Nova Scotia, New Brunswick, Newfoundland and Labrador and Prince Edward Island. The game options have grown and changed over the years and so has our workforce! Today's Atlantic Lottery has more than 600 employees, who are the heart and soul of our business. We offer everything from dare-to-dream draw games to online bingo; breakopen tickets to sports wagering; and games in social settings and on the internet. With games come winners - big and small wins every day - but the best thing about lottery games is that when you choose to play with us, everyone benefits. 100% of our profits go back into our communities. That feels good! #ProudToBeAL

We are proud, gritty, community-minded, and punch above our weight. Being Atlantic Canadian means that we work hard and we know how to have fun. It also means that we genuinely care for each other as co-workers, neighbours, and friends.

Your best life is waiting in Atlantic Canada. At Atlantic Lottery, we have many roles that allow you to work from any of our four Atlantic provinces. Explore living East:

Are you interested?

Work With Us

We are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodations), please let us know and we will work with you to meet your needs.

We thank all applicants for their interest, however, only those selected for an interview will be contacted. Please note that the successful candidate will be subject to reference and criminal/educational background checks prior to employment.