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The Opportunity
As the Digital Marketing Specialist, you'll have the unique opportunity to shape our digital future and play a pivotal role in how the CAA brand is perceived online and within our communities. In addition to activating our content strategy and creating engaging content that fosters human connection and drives engagement, you will also be responsible for attending and coordinating community events. In this dynamic role, you'll be at the forefront of our community events, bridging the gap between online engagement and real-world interaction.
This role reports directly to the Director of Digital Marketing and is integral to our social media presence and community engagement strategy. The successful candidate be based in either Saint John, NB or Halifax, NS, and will enjoy the benefits of a flexible, hybrid work environment.
What you'll do
Responsibilities
Content Creation: Create compelling and visually appealing content through photography, videography, and graphic design to showcase CAA Atlantic's events and services.
Content Planning: Develop and execute a content calendar that aligns with the company's marketing and communication objectives, ensuring consistency and timely delivery of posts.
Social Media Management: Monitor and manage CAA Atlantic's social media accounts, including but not limited to Facebook, Instagram, Twitter, and LinkedIn, ensuring a consistent brand voice and tone.
Boosting and Advertising: Support as required with boost and advertise posts to reach a wider and targeted audience, optimizing ad campaigns for maximum ROI.
Trend Analysis: Stay up to date with the latest social media trends, algorithms, and emerging platforms to ensure CAA Atlantic's social media strategies remain relevant and effective.
Engagement and Community Building: Foster engagement with the audience by responding to comments, messages, and mentions promptly, and actively build and maintain a positive online community.
Content Editing: Edit and enhance multimedia content for social media platforms using relevant software tools.
Performance Tracking: Monitor key social media metrics and generate reports to assess the effectiveness of social media strategies. Make data-driven recommendations for improvements.
Events Management: Coordinate and/or attend community events, sponsorships, and promotional activities to represent CAA Atlantic. Collaborate with the marketing team and branch staff to ensure the successful integration of social media strategies with event marketing efforts.
What you'll need
Qualifications
- Bachelor's degree in marketing, Communications, or a related field or a combination of education and experience.
- Proven experience in social media management and content creation.
- Strong knowledge of social media platforms, algorithms, and trends.
- Proficiency in using social media management tools such as Sprout Social.
- Familiarity with Meta (formerly Facebook) platforms for advertising.
- Excellent written and verbal communication skills.
- Creativity and an eye for visual content.
- Strong attention to detail.
- Ability to work independently and as part of a team.
- Passion for staying up to date with the latest industry trends and technology.
- Minimum of 2-3 years of experience in social media management, event coordination, or a related field.
- Bilingual in French and English would be an asset.
- Ability to travel within Atlantic Canada to attend events.
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A little bit about us
CAA Atlantic
CAA Atlantic
At CAA Atlantic, we're not just a company; we're a driving force in the modern world of Atlantic Canada. With a rich history dating back to 1947, we are deeply rooted in our region, but our vision is firmly fixed on the future. Our mission? To revolutionize the way people experience safety, travel, and well-being in the 21st century.
Serving our members with pride across the four Atlantic Provinces, we're not your typical organization. As a forward-thinking, not-for-profit, we're committed to pushing the boundaries of what's possible.
If you're looking to be part of a company that's leading the charge in modernizing the travel and safety industry, look no further. As a four-time recipient of the Most Trusted Brand in Canada over the past five years, we're on an unwavering journey to become the most trusted member-focused organization and top employer in Atlantic Canada. Join us and be part of the future with CAA Atlantic. Together, we'll drive innovation, ensure safety, and redefine the way Atlantic Canada experiences the world.
Why Work With Us:
- Challenging work with an amazing team
- Strong commitment to the community and giving back (more than $50K in charitable giving to the IWK Foundation, Ronald McDonald House Atlantic and the Janeway Children’s Hospital Foundation in 2022, in addition to many more)
- A competitive compensation package
- Generous paid time off based on professional experience
- Paid volunteering
- Telemedicine - provides you with 24/7 direct access to medical care and wellness services by phone or video chat
- Health and Safety of employees is the number one priority
- Complimentary Premier CAA Membership
- An in-house gym facility and/or corporate gym rate and partial reimbursement
- An innovative and dynamic work environment
- Ongoing learning and development opportunities
Our Vision: To be the most trusted and sustainable Member organization in Atlantic Canada.
Our Mission: To make a difference every day by anticipating, understanding, and exceeding the expectations of our Members
Our Core Values
- WE WILL BE BOLD We embrace change and encourage bold decisions to be made in pursuit of delivering positive impact and innovative solutions for our Members and our community.
- WE DO WHAT WE SAY Our Members and our Community know they can trust us to be there when we say we will, to provide the safety and security they can count on and deliver the great service they’ve come to expect. Our word is our bond.
- WE THINK DIFFERENTLY We create a culture built on being curious, embracing new ideas, backgrounds, and perspectives, which expands our thinking and leads to creative solutions.
- WE DO THE RIGHT THING We commit to operating in the best interest of others, upholding integrity and being transparent in our actions and decision making.
Diversity and inclusion at CAA Atlantic
As a member-driven organization, we are dedicated to building a workforce that reflects the diversity of the communities in which we live. It is important to us that every employee has the opportunity to reach their full potential, and we recognize that diverse perspectives enhance our collective innovation, creativity and allow us to provide amazing service to our Members.
Accommodation
Applicants should identify if they require accommodation during the competition process (on a confidential basis). All postings available in alternate formats upon request.