The Opportunity

Fredericton, NB | Saint John, NB
$69,660 - $94,939 / year
Competition Number: #037-24.25

Closing Date: July 26th, 2024 at 4:00 PM

The Strategic Communications & Marketing Office (SCM) plays a significant role in supporting the university's strategic vision, direction and mission. It is a bi-campus team responsible for advancing and elevating UNB's reputation through insight-focused and performance-driven brand leadership, communications, marketing, public relations, creative services, media relations and issues management.


Full-time | (2-year) Term | Fredericton or Saint John | Hybrid

UNB is committed to ensuring employees can maintain a healthy work-life balance. As such, we are proud to support a hybrid work approach, which includes flexible hours and work-from-home options.

Standard Work Hours: Mon - Fri | 8:00 am - 4:00 pm | 36.25 hours per week

Additional Working Conditions:

  • Ability to travel on occasion between the Fredericton and Saint John campuses.
  • May require additional hours on occasion, as needed.

Salary Range: $69,660 - $94,939 per annum


Reporting to the Associate Director of Communications, the Content and Engagement Strategist is part of the President's Office (PO) portfolio and plays a crucial and significant role in supporting the university's strategic vision, direction and mission.

  • Develop key messages and speaking points for specific strategic items and audiences.
  • Reinforce key messages through a variety of activities.
  • Develop articles such as op-eds in support of the President's vision.
  • Manage and develop the President's website.
  • Fact-check, interview sources and analyze information prior to publication.
  • Work closely with team leads to develop and generate ideas, adapt and rework content for various forms of collateral.
  • Write and prepare speeches, media information packages, news releases, briefing notes, president's weekly newsletter, background reports and other materials for social media and traditional media strategies.
  • Conduct communications research, including reviewing policies, other universities, reports, background information and gathering information from other relevant sources.
  • Develop communications plans and manage the delivery of multiple communications projects and initiatives through planning, implementation and ongoing evaluation.
  • Develop and manage a proactive communications plan and calendar for the President in support of the university's strategic plan.
  • Collaborate with team members to manage the production of collateral required by the President.
  • Provide recommendations, guidance and advice to senior management and staff regarding content, style, and presentation of printed materials, as it relates to the president, voice or overall messaging.
  • Recommend and develop communications policies, standards and processes regarding the design, development and publication of communications products and materials.
  • Respond to written inquiries received from the public, the media, internal and external stakeholders as required.
  • Support SCM team members with deliverables related to the President.


  • University degree, preferably in communications, public relations or related discipline.
  • Minimum 7 years of direct experience in advising and supporting executive leaders in communications.
  • An equivalent combination of education and experience may be considered.

Additional Strengths

  • Storyteller and superior writer with excellent editorial, proofreading and verbal communications skills.
  • Experience in speech writing, copy editing and preparing presentation materials.
  • Experience in reviewing, editing, fact-checking and proofreading materials according to CP style guidelines.
  • Excellent time-management, interpersonal, multi-tasking and team-building skills.
  • Able to act with diplomacy, professionalism and confidentiality.
  • Proven ability to develop, implement, execute and measure strategic communications plans.
  • Knowledge of the post-secondary education sector is an asset.
  • Detail-oriented and able to meet deadlines and switch between tasks readily.
  • Able to deliver high quality results under pressure, tight deadlines and often evolving priorities.

Look for yourself

Photo Gallery

A little bit about us

University of New Brunswick

The University of New Brunswick employs more than 3,200 full- and part-time staff, including faculty, support staff and students. UNB values people and we have proudly been named as one of Canada's Top 100 Employers for 2024 and one of Atlantic Canada's Top Employers for 2023.

UNB is situated on the unceded territory of the Wolastoqiyik and Mi'kmaq peoples along the banks of the beautiful and bountiful Wolastoq river, a region recognized worldwide for its natural beauty. UNB is a comprehensive university with a long history of excellence in teaching and research.

Are you interested?

Work With Us

UNB offers a large variety of benefits for employees, including a full pension, a minimum of three weeks of vacation annually, the Employee and Family Assistance Program (EFAP) and dental, life, and health insurance.

This position is part of the non-union Administrative, Professional and Technical (APT) group.

The University of New Brunswick is committed to employment equity and fostering diversity within our community and developing an inclusive workplace that reflects the richness of the broader community that we serve. The University welcomes and encourages applications from all qualified individuals who will help us achieve our goals, including women, visible minorities, Aboriginal persons, persons with disabilities, persons of any sexual orientation, gender identity or gender expression. Preference will be given to Canadian citizens and permanent residents of Canada.

We thank all who apply; however, only those selected for an interview will be contacted.