St. Thomas University

• Serve as a key resource for various departments on campus for all web, social, and digital needs, providing strategic advice and direction as well as concrete solutions to a diverse and evolving set of challenges related to reaching and serving the University community digitally. Working with offices and individuals to both manage expectations and coordinate meaningful paths forward that benefit the University's core priorities.
• Develop content (faculty and student features, articles, media releases, and institutional profiles) for various web, media, social and print channels. Is also a key part of the team that develops publications for Communications, Recruitment, Advancement and Alumni Relations, and Student Services. This includes responsibility for copy development, editing, selection of photographs, coordination with internal stakeholders, and liaising with external marketing or design agencies.
• Capture (i.e., ranging from static content to live events) and leverages web and social media content on the University's suite of web, social, and other digital resources to ensure current, accurate, and on-brand content, images, messaging, and presentation. While doing so applies quality control standards to the content and presentation through proficiency with modern content management systems, as well as experience with the Adobe Creative Cloud Suite, particularly InDesign, Photoshop, and Premier Pro.
• Manage web and social analytics and media management tools to support the development of an analytics program for the suite of web and social channels. Related to this, the position must stay abreast of web and social trends in order to understand how to leverage them for effective communications.
• Develop and foster relationships with different student groups to learn more about the various student experiences, with particular understanding of, respect for and sensitivity to their layers of diversity and experiences. Engage meaningfully with students, to better serve the true student body on campus, via official University platforms such as the website and social media channels, and to develop user generated content that will resonate with the student community on campus.
• Work closely with Communications Office staff for the web and social components of their tasks. May often train and advise University staff on the use of web and social publishing tools.
• Assist in the development and implementation of the University's communications, marketing, digital and branding strategies.

• Required credentials include a university degree in Arts/Liberal Arts, and at least three year's workplace experience in journalism, communications, marketing, or a related field. Experience working within a post-secondary setting is an asset.
• Advanced verbal and written communication-ability to adjust tone when speaking to different groups (students, faculty, etc.) as well a strong ability to use judgement while developing and deploying messages.
• Organization, collaboration, and creative problem-solving skills, along with an aptitude for working in a fast-paced environment.
• Comprehensive awareness of recruitment and retention strategies for both domestic/international prospective/current students with a particular ability to zone in on the student perspective/experience.
• Knowledge of the best practices and basic workings of branding and graphic and web design, printing and publishing, and various communications software programs, particularly video software, InDesign, and Photoshop. Experience implementing/using/managing technology such as a Content Management Systems.
• Understanding of digital content management, web-based communications and social media and the ability to research, process, organize and present information interestingly and convincingly in a variety of mediums (print, web and social).
• Personal initiative and the ability to organize, prioritize and complete work assignments independently and by the appropriate deadline in a fast-paced environment. This includes the ability to successfully balance completion of near-term assignments with progress on longer-term projects. The ability to work positively, diplomatically, and tactfully in order to build bridges to internal and external stakeholders.
• Understanding of St. Thomas University's mission, values and policies along with its academic and administrative structures as well as the University's strategic priorities.

Working Conditions:

• Task completion work environment with near-immediate deadlines and the ability to simultaneously manage larger near-term assignments.
• Works independently with members of administrative units and academic staff.
• Regular requirement to work under pressure to meet deadlines along with an equitable and flexible schedule.
• The ability to manage competing priorities and conflicting demands may cause stress.

An equal opportunity employer, St. Thomas University is committed to employment equity for women, Aboriginal peoples, members of visible minority groups, and persons with disabilities. All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

Candidates who are contacted about their applications should inform a member of the recruitment and selection team of any accommodation requirements.

St. Thomas University

Established in 1910, St. Thomas University is a primarily undergraduate, liberal arts institution with a full-time enrolment of 1600 that offers a Bachelor of Arts, Applied Arts, Education, and Social Work and a Master of Social Work. Faculty members are distinguished teachers, researchers and scholars, and the university holds two Canada Research Chairs and a New Brunswick Health Research Foundation Chair.

St. Thomas University originated in 1910, when Basilian Fathers assumed responsibility for St. Thomas College in Chatham, New Brunswick. The college began granting degrees in 1934, was renamed St. Thomas University in 1960, and relocated to Fredericton in 1964. St. Thomas now has 100 full-time faculty, and 12 buildings, several of which have earned architectural design awards and make the campus one of the most renowned in Canada.

Unique Approach to Education

St. Thomas is the only university in Canada wholly dedicated to the study of the liberal arts. A liberal arts education provides a broad base of knowledge and specialized skills that prepare students for a limitless list of careers or post-degree programs. Students gain a unique perspective from more than 30 academic disciplines as they choose from courses in the humanities, social sciences, fine arts, sciences, and interdisciplinary fields. According to the National Survey of Student Engagement (2014), STU students rate faculty significantly higher than do their Maritime or Canadian counterparts while 91% rate their first-year experience as excellent or good and 91% would attend STU again.