Discover
The Opportunity
Work Location: Office, Remote or Hybrid from Atlantic Canada with occasional travel to Moncton, NB
Atlantic Lottery (AL) is seeking a Campaign Manager, Brand to join our Brand and Communications team. As the Campaign Manager, you will develop and lead marketing and communications programs aimed at achieving program awareness and relationship development and will work closely with teams providing strategic and tactical marketing support.
As the ideal candidate, you will be an integrated marketing generalist with a strong understanding of brand awareness, excellent project management and communication skills. You are a true team player and relationship builder. This is a new role that is built for a self-starter, who is comfortable dealing with some ambiguity as Atlantic Lottery navigates a rapidly evolving competitive landscape in a regulated industry. You will work collaboratively with marketing peers, external partners and vendors, and internal stakeholders to achieve business plan objectives while reporting to the Director, Brand and Communications.
Posting will remain open until the position is filled.
What you'll do
Responsibilities
Develop and lead the execution of integrated marketing and communications strategies for portfolios that have an enterprise-wide impact. Common goals for these strategies will be corporate reputation, social responsibility and purpose, awareness, and brand favorability.
Develop and manage integrated marketing and communications strategies with the support of external partners, as well as internal peers and stakeholders. Campaigns will be executed across Atlantic Canada leveraging a variety of owned, earned, and paid tactics.
Support briefings and oversee campaign delivery collaborating with internal teams and external partners including creative, production, and media agencies. Manage timely and successful delivery of marketing campaigns, on time and on budget, working with internal and external stakeholders.
Understand and monitor current and emerging trends in marketing, communications, and social responsibility, to determine how best to apply to AL campaigns.
Continuous monitoring and optimization of in market campaigns and delivery of regular reports and insights of campaign results, including web analysis and evaluation of KPIs to stakeholders.
Ensure regulatory, responsible gambling, brand, and reputational considerations are adhered to across all campaigns and communications channels.
What you'll need
Qualifications
Education and Experience:
- 5+ years of professional marketing and/or public relations experience.
- Post-secondary degree or diploma in business, marketing, public relations, or related discipline.
- Requires extensive knowledge of marketing and campaign management, including traditional and digital marketing.
- Resiliency and flexibility in regulated, evolving industry environment, and willing to occasionally work beyond regular business hours, i.e. evening, weekends, if the situation demands.
- Must be 19 years of age or older to apply.
Professional Skills:
- Demonstrated ability to interpret data from various sources and build data-driven marketing strategies.
- Experience in building out and executing a marketing strategy from start to end. This would include building the strategy, identifying tactics and workback schedule, managing all creative development, monitoring and optimizing towards results, and post-campaign reporting.
- Track record of successfully collaborating with other internal departments and external vendors.
- Highly flexible with ability to adapt to ambiguity, frequently changing time frames and short deadlines.
- Experience with external vendors including the briefing process, managing the relationship and ensuring that the vendors are delivering on strategy.
- Strong verbal and written communication skills.
- Ability to multi-task, problem-solve, prioritize and competently handle a variety of activities.
Assets:
- Public relations education and experience.
- Experience with social responsibility and brand purpose initiatives.
- Intermediate knowledge of digital marketing and communications.
- Experience with project management tools, such as Asana.
- Experience working in a marketing or communications agency setting.
AL Benefits:
- Extended health coverage that includes medical, dental, and vision.
- Basic life insurance, disability, and wellness programs.
- Defined Benefit Pension Plan.
- Three weeks of vacation annually (pro-rated) and 13 paid statutory holidays.
- Three personal leave days per year.
- Two volunteer days per year.
- Short-term incentive program based on personal and corporate performance.
- Career advancement opportunities.
Recruitment Process: The last couple of years has accelerated change across our workplace, including our hiring practices! As a result, throughout your application process, you may be asked to connect with us virtually, and may not be required to meet in-person. All interviews are conducted in English, our working language, unless otherwise stated.
Internal Employees: Internal Employees interested in this opportunity must be in "good standing," which entails meeting expectations on their previous performance review. Performance Improvement plans, disciplinary action memos, attendance, training and other performance related memos will be taken into consideration as well, when determining the applicant's "good standing" status.
A little bit about us
Atlantic Lottery
Our players have been having fun and "dreaming big" since 1976 when Atlantic Lottery started offering lottery games on behalf of the governments of Nova Scotia, New Brunswick, Newfoundland and Labrador and Prince Edward Island. The game options have grown and changed over the years and so has our workforce! Today's Atlantic Lottery has more than 600 employees, who are the heart and soul of our business. We offer everything from dare-to-dream draw games to online bingo; breakopen tickets to sports wagering; and games in social settings and on the internet. With games come winners - big and small wins every day - but the best thing about lottery games is that when you choose to play with us, everyone benefits. 100% of our profits go back into our communities. That feels good! #ProudToBeAL
We are proud, gritty, community-minded, and punch above our weight. Being Atlantic Canadian means that we work hard and we know how to have fun. It also means that we genuinely care for each other as co-workers, neighbours, and friends.
Your best life is waiting in Atlantic Canada. At Atlantic Lottery, we have many roles that allow you to work from any of our four Atlantic provinces. Explore living East:
Are you interested?
Work With Us
We are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodations), please let us know and we will work with you to meet your needs.
We thank all applicants for their interest, however, only those selected for an interview will be contacted. Please note that the successful candidate will be subject to reference and criminal background checks prior to employment.