Atlantic Lottery

Understand assigned product categories to make insightful recommendations.

Develop and manage integrated B2C marcom campaigns including, but not limited to, email, programmatic, social, display, video, TV, and out-of-home.

Work collaboratively with other Campaign Managers to manage / integrate overall schedules.

Work closely with stakeholders to build comprehensive player marcom initiatives and programs that will achieve KPIs and delight our players.

Support briefings and oversee the delivery of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity.

Manage timely and successful delivery of marketing campaigns, on time and on budget, working with internal and external stakeholders.

Leverage experience and expertise to make recommendations and continuously refine the marketing mix to drive the best results.

Ability to manage several marketing campaigns at one time.

Keen eye for detail and strong organizational skills.

Understand and monitor current and emerging marketing trends, to determine how best to apply to AL campaigns.

Understand marketing tech stack and how to successfully leverage for different marketing efforts.

Continuous monitoring and optimization of in market campaigns and delivery of regular reports and insights of campaign results, including web analysis and evaluation of KPIs to stakeholders.

Responsible to regularly measure and report on the ROI of campaigns.

Ensure that the organization's brand and identity is adhered to in campaigns and in all communication channels.

• 5+ years of professional marketing experience.
• Post-secondary degree or diploma in business, marketing, or related discipline.
• Requires extensive knowledge of marketing, including traditional and digital marketing.
• Resiliency in stressful situations and willing to occasionally work beyond regular business hours, i.e. evening, weekends, if the situation demands.
• Demonstrated ability to interpret data from various sources and build data-driven marketing strategies;
• Experience in building out and executing a marketing strategy from start to end. This would include building the strategy, identifying tactics and workback schedule, managing all creative development and monitoring and optimizing towards results.
• Track record of successfully collaborating with other internal departments and external vendors;
• Highly flexible with ability to adapt to ambiguity, frequently changing time frames and short deadlines;
• Experience with external vendors including the briefing process, managing the relationship and ensuring that the vendors are delivering on strategy;
• Strong verbal and written communication skills;
• Ability to multi-task, problem-solve, prioritize and competently handle a variety of activities;
• Ability to adapt to change in a nimble & agile fashion.
• Must be 19 years of age or older to apply.

Awesome if you had:

• Gaming experience

AL Benefits:

• Extended health coverage that includes medical, dental, and vision.
• Basic life insurance, disability, and wellness programs.
• Defined Benefit Pension Plan.
• Three weeks of vacation annually (pro-rated) and 12 paid statutory holidays (in NB).
• Three personal leave days per year.
• Two volunteer days per year.
• Short-term incentive program based on personal and corporate performance.
• Career advancement opportunities.

Recruitment Process: All interviews are conducted in English, our working language, unless otherwise stated. You may be asked to connect with us virtually, and may not be required to meet in-person.

Internal Employees: Internal Employees interested in this opportunity must be in "good standing," which entails meeting expectations on their previous performance review. Performance Improvement plans, disciplinary action memos, attendance, training and other performance related memos will be taken into consideration as well, when determining the applicant's "good standing" status.

Our players have been having fun and "dreaming big" since 1976 when Atlantic Lottery started offering lottery games on behalf of the governments of Nova Scotia, New Brunswick, Newfoundland and Labrador and Prince Edward Island. The game options have grown and changed over the years and so has our workforce! Today's Atlantic Lottery has more than 600 employees, who are the heart and soul of our business. We offer everything from dare-to-dream draw games to online bingo; breakopen tickets to sports wagering; and games in social settings and on the internet. With games come winners - big and small wins every day - but the best thing about lottery games is that when you choose to play with us, everyone benefits. 100% of our profits go back into our communities. That feels good! #ProudToBeAL

We are proud, gritty, community-minded, and punch above our weight. Being Atlantic Canadian means that we work hard and we know how to have fun. It also means that we genuinely care for each other as co-workers, neighbours, and friends.

Your best life is waiting in Atlantic Canada. At Atlantic Lottery, we have many roles that allow you to work from any of our four Atlantic provinces. Explore living East:

• New Brunswick
• Nova Scotia
• Prince Edward Island
• Newfoundland

We are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodations), please let us know and we will work with you to meet your needs.

We thank all applicants for their interest, however, only those selected for an interview will be contacted. Please note that the successful candidate will be subject to reference and criminal background checks prior to employment.