Atlantic Lottery

• Develop and implement annual brand plans and strategies that will deliver budgeted sales, profit and objectives. Monitor brand performance and adjust strategies as required.
• Design and manage product launch plans, including but not limited to developing detailed communication plans, strategies and objectives including briefing documents, social responsibility adherence and budget allocation.
• Manage product vendors through all phases of the product lifecycle (from briefing, through to removal).
• Manage product lifecycles and address portfolio gaps to maximize player participation and competitive attractiveness. Conduct in-depth analysis and trending to understand the performance of the portfolio to balance and optimize product mix and drive strategies and mitigations for success. Integrate research results and innovation process into future brand planning including new products or product changes and marketing efforts.
• Manage vendor and agency relationships; develop and manage campaign/program plans; monitor, measure and present results.
• Provide business representation and leadership internally and externally, including serving as key liaison between internal divisions/departments for all game development and brand activity and representing AL on select national assignments.

What we can expect from you:

• Strong interpersonal skills and ability to work effectively within a team environment;
• Intermediate to advanced knowledge of MS Office, coupled with excellent organizational communication skills, and customer service skills;
• Ability to translate strategic direction into tactical operational plans, including strong management and communication of the plan;
• Demonstrated analytical, problem solving and project management skill;
• Strong strategic writing and presentation skills;
• Ability to think, plan and execute on multiple projects simultaneously;
• Demonstrated influential leadership skills';
• Experience dealing with external partners, such as vendors, advertising agencies and graphic designers;
• Demonstrated analytical, problem solving and project management skills;
• Knowledge and understanding of player-based products, sales and how to measure financial performance;
• A passion for continuously improving customer experience;
• A strong level of passion and willingness to be awesome!

Who's a good fit for this team:

• An individual with proven ability to do whatever it takes to get the job done while taking initiative and pushing projects forward under tight deadlines;
• Someone with demonstrated ability to manage multiple projects and prioritize work without missing critical deadlines;
• Ability to both adapt to and manage changing priorities independently in a fast-paced environment.

You should apply if you have the following:

• Post-secondary degree or certificate in business or marketing program or relevant industry experience;
• Five (5) years of progressive experience in the development, execution and monitoring of brand initiatives. Working knowledge and understanding of player-based products, sales and business development.

Awesome if you had:

• Proficiency in web technologies and social media platforms.

Our players have been having fun and "dreaming big" since 1976 when Atlantic Lottery started offering lottery games on behalf of the governments of Nova Scotia, New Brunswick, Newfoundland and Labrador and Prince Edward Island. The game options have grown and changed over the years and so has our workforce! Today's Atlantic Lottery has more than 600 employees, who are the heart and soul of our business. We offer everything from dare-to-dream draw games to online bingo; breakopen tickets to sports wagering; and games in social settings and on the internet. With games come winners - big and small wins every day - but the best thing about lottery games is that when you choose to play with us, everyone benefits. 100% of our profits go back into our communities. That feels good! #ProudToBeAL

We are proud, gritty, community-minded, and punch above our weight. Being Atlantic Canadian means that we work hard and we know how to have fun. It also means that we genuinely care for each other as co-workers, neighbours, and friends.

Your best life is waiting in Atlantic Canada. At Atlantic Lottery, we have many roles that allow you to work from any of our four Atlantic provinces. Explore living East:

• New Brunswick
• Nova Scotia
• Prince Edward Island
• Newfoundland

What you can expect from us:

Our Mission is to offer great gaming experiences for the benefit of all Atlantic Canadians. From top leadership to new and veteran team members alike, everyone at Atlantic Lottery embraces our Core Values: Integrity & Social Responsibility. Our Operating Principles help guide us to achieve our Vision;

• Customers lead our priorities;
• Always think differently;
• Be fast and nimble;
• We are all leaders;
• Team matters.

We are proud, gritty, community-minded, and punch above our weight. Being Atlantic Canadian means that we work hard and we know how to have fun. It also means that we genuinely care for each other as co-workers, neighbours, and friends.

We are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodations), please let us know and we will work with you to meet your needs.

We thank all applicants for their interest, however, only those selected for an interview will be contacted. Please note that the successful candidate will be subject to reference and criminal background checks prior to employment.