Discover
The Opportunity
Reporting to the Marketing Manager, the Brand Manager is responsible for the strategic direction of their assigned portfolio including development of new games, management of current games, and management of advertising and promotional efforts. This includes but is not limited to identifying, evaluating and implementing marketing plans and programs for assigned products across all relevant channels including brand planning, positioning, pricing strategies, product development, promotions and advertising.
As the champion of their brands, the Brand Manager is responsible for delivering products and programs with integrity and responsibility.
What you'll do
Responsibilities
- Develop and implement annual brand plans and strategies that will deliver budgeted sales, profit and objectives. Monitor brand performance and adjust strategies as required.
- Design and manage product launch plans, including but not limited to developing detailed communication plans, strategies and objectives including briefing documents, social responsibility adherence and budget allocation.
- Manage product vendors through all phases of the product lifecycle (from briefing, through to removal).
- Manage product lifecycles and address portfolio gaps to maximize player participation and competitive attractiveness. Conduct in-depth analysis and trending to understand the performance of the portfolio to balance and optimize product mix and drive strategies and mitigations for success. Integrate research results and innovation process into future brand planning including new products or product changes and marketing efforts.
- Manage vendor and agency relationships; develop and manage campaign/program plans; monitor, measure and present results.
- Provide business representation and leadership internally and externally, including serving as key liaison between internal divisions/departments for all game development and brand activity and representing AL on select national assignments.
- Provide ongoing leadership, performance management and regular coaching to staff (if applicable).
What you'll need
Qualifications
- Post-secondary degree or certificate in business or marketing program or relevant industry experience.
- Five (5) years of progressive experience in the development, execution and monitoring of brand initiatives. Working knowledge and understanding of player-based products, sales and business development.
- Ability to translate strategic direction into tactical operational plans, including strong management and communication of the plan.
- Demonstrated analytical, problem solving and project management skills.
- Strong strategic writing and presentation abilities.
- Ability to think, plan and execute on multiple projects simultaneously
- Demonstrated influential leadership skills
- Proficient in Microsoft Office products
- Proficiency in web technologies and social media platforms is an asset
- Experience dealing with external partners, such as vendors, advertising agencies and graphic designers
- Demonstrated analytical, problem solving and project management skills
- Knowledge and understanding of player-based products, sales and how to measure financial performance
A little bit about us
Atlantic Lottery
Our players have been having fun and "dreaming big" since 1976 when Atlantic Lottery started offering lottery games on behalf of the governments of Nova Scotia, New Brunswick, Newfoundland and Labrador and Prince Edward Island. The game options have grown and changed over the years and so has our workforce! Today's Atlantic Lottery has more than 600 employees, who are the heart and soul of our business. We offer everything from dare-to-dream draw games to online bingo; breakopen tickets to sports wagering; and games in social settings and on the internet. With games come winners - big and small wins every day - but the best thing about lottery games is that when you choose to play with us, everyone benefits. 100% of our profits go back into our communities. That feels good! #ProudToBeAL
We are proud, gritty, community-minded, and punch above our weight. Being Atlantic Canadian means that we work hard and we know how to have fun. It also means that we genuinely care for each other as co-workers, neighbours, and friends.
Your best life is waiting in Atlantic Canada. At Atlantic Lottery, we have many roles that allow you to work from any of our four Atlantic provinces. Explore living East:
Are you interested?
Work With Us
Atlantic Lottery delivers a career in a fun and high-performing environment that offers a competitive salary, relevant training, development opportunities and flexible benefits.
We thank all applicants for their interest, however, only those selected for an interview will be contacted.