The Opportunity

Fredericton, NB
Sales and Business Development
$50,474 - $69,581 / year

Admissions Counsellors have the lead role in attracting prospective students to St. Thomas. Reporting to the Director of Student Recruitment, Admissions Counsellors will meet enrolment targets by developing close working relationships with key stakeholders in their territory, including prospective high school students, parents, high school guidance counsellors/administrators/teachers, alumni, transfer students, adult learners, and others. Admissions Counsellors will work with students from the point of contact through enrolment; will perform admissions and scholarship assessments; and will collaborate with all members of the Student Recruitment team as well as other key internal groups, including the Admissions Office, the Registrar's Office, Marketing and Communications, Athletics, Student Services, alumni, current STU students, and others.

Hours of work: Full-Time (35 hours per week); Monday to Friday; 8:30 a.m. - 4:30 p.m.

Classification/Level: Band 5

Salary Range: $50,474 - $69,581

We are hiring for one position currently, but would like to keep applications on file for up to six months in the event another Admissions Counsellor position becomes available.

Closing Date: Tuesday, May 21, 2024

What you'll do


  • Works within a data-driven system to meet and exceed targets for territory of responsibility. Works as a team to help others reach their goals.
  • Assists in the planning, implementation, and evaluation of a comprehensive and effective recruitment strategy; follows up through correspondence, repeat visits, telethons, campus tours, etc.
  • Makes arrangements to visit high schools and meet with students, guidance counsellors, teachers and principals, as appropriate. While at schools, sets up displays and/or gives presentations to students, parents, teachers, counsellors, and others.
  • In a timely fashion, responds to inquiries from prospective students, guidance counsellors, parents and others via email, telephone or in person.
  • Works extensively with our digital customer relations management system.
  • Assists in recruitment-related event planning and event execution.
  • Evaluates applications for admission to our BA, BAA, BEd, BSW, MMBSW, certificate, and non-degree programs.
  • Evaluates applications for scholarships and participates in the awarding of renewable entrance scholarships as a member of the Entrance Scholarship Committee.
  • Maintains familiarity with high school curricula and builds and maintains relationships with high school guidance counsellors.
  • Contributes to an effective admissions service with a variety of administrative and clerical duties and performing other duties as assigned.
  • Contributes to international recruitment.
  • Contributes to developing content for marketing projects and recruitment and admissions related promotional materials-may include e-newsletters, website content, direct mail pieces, social media content.
  • Assists with helping new high school students register for their first-year classes.
  • Assists in the arrangement and delivery of campus tours, campus events, and on-campus presentations for individuals and groups.
  • Participates in the selection, training, and supervision of student employees.­
  • Performs other related duties as required.

What you'll need


  • A university degree.
  • Demonstrated capacity to deal effectively, with poise and confidence, with students, parents, guidance counsellors, and other important stakeholders.
  • Demonstrated professionalism and well-developed communications skills, both written and verbal.
  • Excellent public speaking skills and the ability to present the University in a positive way to diverse populations.
  • Strong interpersonal skills including the ability to perform duties requiring tact, sensitivity, and cultural competency.
  • Strong organizational skills; the ability to work independently and as a member of a team; capable of beginning or following through with a plan or task without being prompted.
  • Understanding of and experience with digital media and content creation-social, web, CMS, CRM, etc. considered an asset.
  • Understanding of St. Thomas University's mission, values and policies, along with its academic and administrative structures and the St. Thomas University Strategic Plan.
  • Detailed knowledge of Canadian education systems, as well as a working knowledge of American and international systems.
  • Sensitivity to the needs, challenges, and interests of prospective university students, including international students.
  • High level of accuracy and attention to detail.
  • Demonstrated proficiency with word processing skills and database management systems.
  • A valid driver's license.
  • Bilingual (English, French, or Spanish, in particular) is an asset.
  • Travel experience an asset; must possess a valid passport.
  • Familiarity with St Thomas University is considered an asset.

Working Conditions:

  • Extensive off-site travel leads to disruption in lifestyle and work schedules.
  • Irregular working hours. Evening and weekend work required.
  • Given the frequent travel and the need to transport and distribute large quantities of promotional materials, physical stamina is a prerequisite.

The closing date for receipt of applications is Tuesday, May 21, 2024. All applications are to be received by 4:30 p.m. on the closing date. Candidates are responsible for clearly demonstrating in their cover letters how they meet the requirements of the position. Please forward your cover letter and resume, by clicking the Apply Now button.

An equal opportunity employer, St. Thomas University is committed to employment equity for women, Aboriginal peoples, members of visible minority groups, and persons with disabilities. All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority. Candidates must have proof they are legally entitled to work in Canada.

St. Thomas University is situated on the traditional territory of the Wolastoqiyik, Wəlastəkewiyik / Maliseet whose ancestors along with the Mi'Kmaq / Mi'kmaw and Passamaquoddy / Peskotomuhkati Tribes / Nations signed Peace and Friendship Treaties with the British Crown in the 1700s.

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A little bit about us

St. Thomas University

St. Thomas University

Established in 1910, St. Thomas University is a primarily undergraduate, liberal arts institution with a full-time enrolment of 1600 that offers a Bachelor of Arts, Applied Arts, Education, and Social Work and a Master of Social Work. Faculty members are distinguished teachers, researchers and scholars, and the university holds two Canada Research Chairs and a New Brunswick Health Research Foundation Chair.

St. Thomas University originated in 1910, when Basilian Fathers assumed responsibility for St. Thomas College in Chatham, New Brunswick. The college began granting degrees in 1934, was renamed St. Thomas University in 1960, and relocated to Fredericton in 1964. St. Thomas now has 100 full-time faculty, and 12 buildings, several of which have earned architectural design awards and make the campus one of the most renowned in Canada.

Unique Approach to Education

St. Thomas is the only university in Canada wholly dedicated to the study of the liberal arts. A liberal arts education provides a broad base of knowledge and specialized skills that prepare students for a limitless list of careers or post-degree programs. Students gain a unique perspective from more than 30 academic disciplines as they choose from courses in the humanities, social sciences, fine arts, sciences, and interdisciplinary fields. According to the National Survey of Student Engagement (2014), STU students rate faculty significantly higher than do their Maritime or Canadian counterparts while 91% rate their first-year experience as excellent or good and 91% would attend STU again.