Discover

The Opportunity

Halifax, NS
Can work Remote
Marketing and Advertising
Experienced
Full-time - Permanent
$40,000 - $50,000 / year

Foundation is a digital content marketing agency with a focus on planning, creating, and distributing content for B2B brands. We work with software companies that are redefining business in their industry along with ambitious B2B brands growing faster than ever. Our team operates 100% remotely and we're obsessed with growth. We're looking for an ambitious marketer who is looking to learn about content, SaaS, marketing, and growth.

We run a lean B2B content-driven machine. We own and manage multiple brands. We develop content that goes on to be seen by millions. We collaborate with some of the brightest in the industry. We have clients from around the world. And we're just getting started.

What you'll do

Responsibilities

WHAT YOU'LL BE DOING:

You will be responsible for the set up, day-to-day management, and optimization of digital advertising campaigns across paid media channels including but not limited to Google, LinkedIn, Twitter, Facebook, and Instagram. You will set up real-time data dashboards and leverage other various reporting tools to analyze data, and to visualize campaign performance for clients and the internal team. You will monitor and report on KPI's to identify optimization and growth opportunities while also supporting the execution of new strategies and tactics for paid media campaigns.

  • Campaign set-up, management, reporting, and optimization on paid media channels such as Google, LinkedIn, Twitter, Facebook, and Instagram
  • Reporting dashboard setup including integrations with paid traffic channels, analytics tools, and more
  • Implementation of Top-of-Funnel and Bottom-of-Funnel campaigns across paid media channels to engage users and convert high-quality leads
  • Analysis of quantitative and qualitative data such as user engagement metrics, traffic analytics, and heat maps
  • Landing page and ad asset copywriting and editing
  • Landing page and ad asset set up and optimization
  • Paid traffic optimization to support defined campaign objectives and KPIs
  • Internal communication regarding campaign budgets and delivery data
  • Proactive recommendation and implementation of campaign optimizations based on data analysis
  • Audience building and refinement based on data, experimentation, and learnings
  • Adapting to new challenges brought on by industry, regulatory, and platform changes (example: iOS14)

What you'll need

Qualifications

WHAT SKILLS YOU'LL NEED TO DO THE JOB:

  • At least 1 year of experience in paid advertising or organic distribution
  • Ability to manage $10,000+ of monthly paid media spend
  • Some experience with Google Analytics and Google Tag Manager
  • Ability to critically analyze data to make data-backed decisions
  • Some understanding of automation tools such as AutoPilot and Zapier
  • Ability to create landing pages using platforms like Unbounce
  • Ability to create custom reports based on KPIs
  • Ability to manage multiple projects/campaigns simultaneously
  • Some understanding of advertising tracking technologies
  • Self-starter who is comfortable with an ever-changing environment
  • An individual who is agile and is able to pivot based on market changes
  • Ability to effectively manage time and work autonomously
  • Energetic with a drive to succeed
  • High energy and not afraid to tackle a challenge head-on
  • Team player that is able to work both collaboratively and autonomously
  • Strong planning and organizational skills
  • Demonstrated ability to achieve results working remotely

We're looking for

Core Skills

Advertising Analysis Reports Automation Tools Data Analysis Google Analytics Landing Pages Media

A little bit about us

Foundation Marketing

Foundation is not like most agencies.

Not only does Foundation offer services to clients ranging from Fortune 500 brands to startups - Foundation has developed its own brands that develop content seen by over 100,000 people daily, reaching millions of people each year. We take pride in helping our clients grow their business with real-life experience. 

We take deep pride in our ability to create content that impacts millions. 

But, there is still a lot of people who haven't read our content, heard about our clients or signed up for our products and we want you to help us reach them. This is an important position for growing our audience, customer base, driving results for our clients and an opportunity for you to get exposure to Internet marketing along the way.

We are looking for a talented marketer to write engaging content, manage content, update our website and assist in growing our audience for a wide variety of clients. You?ll get a crash course in content and digital marketing from some of the best experts in the industry. We've helped build 7-figure businesses, create content that reaches millions, get press with Mashable, Forbes, VentureBeat and more and have helped businesses increase leads, traffic and more.

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"Create content that is unique, weird, stands out and refuse to accept the idea that what others have done in the past must be replicated." - Ross Simmonds, Founder