Nova Scotia Community College

What you will be doing…

As part of the Marketing and Communications team, the Marketing and Communications Advisor is responsible for the planning, coordination, and development of all marketing, communications and content strategies that support NSCC's new Centre of Forest Innovation. The Advisor will draw from available resources within the Marketing and Communications team and outside partners to execute these plans.

You support the Marketing and Communications Management team and work closely with the Project Coordinator to provide external and internal public relations advice and support, as well as set performance goals and track metrics across multi-channel campaigns including paid, organic and earned media channels.

You create content for digital and print materials, the web and social, in addition to providing branding and communications advice. Your portfolio supports five major priorities set by the Centre of Forest Innovation; these include developing skills and training via new academic programs, industry micro-credentials, equity bursaries and pathways and industry partnerships.

You are a collaborative, team player who takes personal accountability to deliver on what is expected in your role, and you strive for excellence every day. You understand our position as role models to our students, and as such, you demonstrate the utmost professionalism, integrity and respect for all persons in everything you do. You are committed to life-long learning, occupational currency and a belief in NSCC's mission. You bring a learning-centered perspective to everything you do. You think broadly, celebrate diversity of thought, and respect the uniqueness of individuals. You flourish in a dynamic, changing, and sometimes ambiguous environment by keeping informed and connected within your role and the College. Is this you?
 

Qualifications and Occupational Experience

• The minimum educational qualification for this position is a diploma, advanced diploma, or degree in Marketing or Public Relations. Credentials in a related field (e.g. Journalism, and Business) with demonstrated marketing and communications experience may be considered.
• You have a minimum of 3 years of recent and related occupational experience in marketing, communications, event planning and media relations. You have specific experience in writing marketing plans, creative briefs, and campaign performance reports.
• Experience with building equity and creating inclusion within marketing campaigns, events and projects would be an asset.
• You have a strong knowledge of, and proven experience and ability in, the development and implementation of integrated marketing and communications plans within a complex organization and competitive marketplace
• You are familiar with and comfortable using computer applications such as Microsoft Office Suite, Teams and Outlook.
• You are well-versed in performance marketing, conversion, and online customer acquisition.
• You have experience in issues management and are competent with the monitoring and content creation for social media channels (i.e. Instagram, Twitter, Facebook, LinkedIn).
• You have experience with website analytics tools and content management systems
• You are comfortable working in a digital environment; you take responsibility for acquiring knowledge about advancing technology; and you are committed to using technology to create an exceptional student experience.
• You have a proven record of collaborating as part of a fast-paced, strategic and solution-minded team.
• You have a proven record of excellent communication skills. The incumbent is experienced in managing multiple projects with varied stakeholders under stringent deadlines.
• You are a proven relationship builder who values client input and knows how to incorporate it into effective marketing strategies.
• You have experience clearly defining and managing a set of goals that move campaigns and projects forward in alignment with strategic objectives and brand guidelines.
• You have experience supporting process for developing rich media content in the form of photography and videography.
• You have proven project management skills that ensure long and short-term initiatives stay on track and within budget.
• Lived experience with Mi'kmaq communities that supports culturally relevant communication and outreach would be an asset in this role.

Relevant Skills and Knowledge

• You stay current with communications, marketing and advertising best practices and demonstrate a commitment to continual learning about the emerging trends, channels and technology platforms to communicate and reach a target audience with a brand message.
• You are adaptive and responsive - given the rate of evolving and emerging marketing tools and technologies.
• Coordinating and producing financial documents for advertising campaigns, such as budgets, estimates, and contracts
• Communicating and collaborating with ad agencies, employees, marketing staff, editors, and writers
• Analyzing customer feedback and campaign performance
• You demonstrate a commitment to diversity and inclusion.
• You possess excellent interpersonal skills that enable you to interact at all levels of an organization.
• You are known for your superior customer service skills and can create a relationship of trust beyond immediate interaction.
• Your superb teamwork skills enable you to contribute positively to a team environment.
• You have specific technical occupational knowledge and skill in communication and have proven editorial skills, exercising high attention to detail.
• You are known for your problem-solving and critical thinking skills.
• You are a strong communicator both written and oral.
• You possess excellent coordination skills specifically related to the execution of advertising campaigns and event management.

NSCC is committed to building Nova Scotia's economy and quality of life through education and innovation, transforming Nova Scotia one learner at a time. NSCC offers more than 140 career-oriented programs throughout the province at our 14 campuses, including our online eCampus. Programs are offered through five academic schools – Access, Education and Language; Business and Creative Industries; Health and Human Services, Technology and Environment; Trades and Transportation – and reflect the labour market needs and opportunities in Nova Scotia. NSCC's primary goal: student success. An annual survey of College graduates shows that 82% are employed one year after graduation, most in their field of study, with 94% of those employed living and working in Nova Scotia. NSCC makes things happen. We're growing the economy of Nova Scotia, we're producing highly skilled workers, and we're building communities. How are we doing it? By providing the most career-oriented education available in Nova Scotia today; by maintaining close links to industry; and by inviting exceptionally talented people to join NSCC's team of 2,000. Consider being a part of excellence in learning and having the chance to help build Nova Scotia's future while building your own. All NSCC positions are advertised every Tuesday and Thursday. To learn more about our hiring process, please follow this link.

You will change lives. You will join committed individuals as we work to build Nova Scotia's economy and improve quality of life through education and innovation. As an NSCC employee, you will be part of that change.
You will find a place to grow personally and professionally with opportunities for professional development and collaborative projects.
You will do meaningful and challenging work in a publicly accountable and respectful working and learning environment that is diverse, safe and inclusive. You will have the freedom to enable innovation, improvement and excellence.
You will celebrate the uniqueness of individuals. NSCC campuses are located on the traditional territory of the Mi'kmaq People. Nova Scotia Community College values diversity and inclusion and is committed to employment equity. We encourage applications from all qualified candidates including Aboriginal/Indigenous Persons, members of racially visible communities, persons with disabilities, persons of a minority sexual orientation, gender identity and/or expression, and women. Applicants from these communities wishing to self-identify may do so by completing an online questionnaire with your application.

NSCC offers a competitive compensation and comprehensive benefits package. As a learning-centred organization, we provide opportunities for every NSCC employee to be a life-long learner. Candidates selected for interviews will be expected to provide at least three recent, occupational references. The successful candidate will be expected to provide official transcripts to show proof of academic achievements.

NSCC is committed to the full inclusion of all applicants. As part of this commitment, NSCC will ensure that applicants are provided reasonable accommodations, as required. If accommodation is needed to participate in the job application process, please contact David Meister, Human Resources Generalist, at [email protected]. Our Employee Workplace Accommodation Policy can be found here: https://www.nscc.ca/about_nscc/policies_procedures/index.asp.

To apply for College jobs, click on the Apply Now button. First time users will be asked to set up an account with a username and password. There are three parts to your NSCC application: 

1. Your Profile. You can import your resume or your LinkedIn profile to help populate your profile (click Import Options, top right) or you can complete the profile manually. One thing to note if you are using a resume or LinkedIn; they may not import synchronously with the profile and you may still need to make some manual adjustments.
2. Your Cover Letter and Resume. Towards the bottom of the Application tab, you will see a place to attach or write your cover letter. You will also see a place to attach your resume. Although these two sections say they are optional; they are not optional and are required for a complete NSCC application. 
3. Questions. Next to the Application tab, you will see a Questions tab. We will need you to complete these questions in order to submit your application. 

Unfortunately, we cannot accept late or paper applications.