University of New Brunswick

Closing Date: July 26th, 2024 at 4:00 PM

STRATEGIC COMMUNICATIONS & MARKETING
The Strategic Communications & Marketing Office (SCM) plays a significant role in supporting the university's strategic vision, direction and mission. It is a bi-campus team responsible for advancing and elevating UNB's reputation through insight-focused and performance-driven brand leadership, communications, marketing, public relations, creative services, media relations and issues management.

WHAT WE OFFER

Full-time | (2-year) Term | Fredericton or Saint John | Hybrid

UNB is committed to ensuring employees can maintain a healthy work-life balance. As such, we are proud to support a hybrid work approach, which includes flexible hours and work-from-home options.

Standard Work Hours: Mon - Fri | 8:00 am - 4:00 pm | 36.25 hours per week

Additional Working Conditions:

• Ability to travel on occasion between the Fredericton and Saint John campuses.
• May require additional hours on occasion, as needed.

Salary Range: $69,660 - $94,939 per annum

YOUR FOCUS

Reporting to the Associate Director of Communications, the Content and Engagement Strategist is part of the President's Office (PO) portfolio and plays a crucial and significant role in supporting the university's strategic vision, direction and mission.

• Develop key messages and speaking points for specific strategic items and audiences.
• Reinforce key messages through a variety of activities.
• Develop articles such as op-eds in support of the President's vision.
• Manage and develop the President's website.
• Fact-check, interview sources and analyze information prior to publication.
• Work closely with team leads to develop and generate ideas, adapt and rework content for various forms of collateral.
• Write and prepare speeches, media information packages, news releases, briefing notes, president's weekly newsletter, background reports and other materials for social media and traditional media strategies.
• Conduct communications research, including reviewing policies, other universities, reports, background information and gathering information from other relevant sources.
• Develop communications plans and manage the delivery of multiple communications projects and initiatives through planning, implementation and ongoing evaluation.
• Develop and manage a proactive communications plan and calendar for the President in support of the university's strategic plan.
• Collaborate with team members to manage the production of collateral required by the President.
• Provide recommendations, guidance and advice to senior management and staff regarding content, style, and presentation of printed materials, as it relates to the president, voice or overall messaging.
• Recommend and develop communications policies, standards and processes regarding the design, development and publication of communications products and materials.
• Respond to written inquiries received from the public, the media, internal and external stakeholders as required.
• Support SCM team members with deliverables related to the President.

WHAT YOU BRING

• University degree, preferably in communications, public relations or related discipline.
• Minimum 7 years of direct experience in advising and supporting executive leaders in communications.
• An equivalent combination of education and experience may be considered.

Additional Strengths

• Storyteller and superior writer with excellent editorial, proofreading and verbal communications skills.
• Experience in speech writing, copy editing and preparing presentation materials.
• Experience in reviewing, editing, fact-checking and proofreading materials according to CP style guidelines.
• Excellent time-management, interpersonal, multi-tasking and team-building skills.
• Able to act with diplomacy, professionalism and confidentiality.
• Proven ability to develop, implement, execute and measure strategic communications plans.
• Knowledge of the post-secondary education sector is an asset.
• Detail-oriented and able to meet deadlines and switch between tasks readily.
• Able to deliver high quality results under pressure, tight deadlines and often evolving priorities.